Effective web site marketing calls for a blended approach. Amongst other excellent strategies Intoweb Marketing strongly suggests that you use Electronic newsletters can in conjunction with your existing website marketing.

It is an electronic message that includes information that you want to convey to users, who subscribed at your website to receive information regarding specific products, and services, or general information that your company shares with its clients. Some of the benefits of E-newsletters:

• Increase brand awareness
• Remind clients about your company and services
• Provide a low cost way to keep clients informed
• Promote products and services to a targeted group of users
• Build credibility with customers
• Provide a means of regular contact with customers
• Increase sales conversions
• Be delivered within 3 minutes from sending them
• Increase return visits to a company site.

The e-newsletter can either be in the form of a normal email message or be displayed as a web page that contains specific information in a concise and interesting way. It normally focuses on one to three ideas and adheres to specific lay-out guidelines for optimal effect.

Intoweb Marketing makes it possible for our clients to create or modify the information and lay-out through an online administration panel that can be accessed from a remote location. This allows you the freedom to add pictures, sound, and information, and make changes to the colours and fonts. You can thus have complete control of your e-newsletter campaigns.

You can use the preview option to make sure that the e-newsletter displays in the format required. Once this is done, you can schedule the sending of the e-newsletter to specific groups. This can be clients for instance, who indicated that they want regular updates on the new products. With the system provided by Intoweb, you can easily add or delete addresses and even import address lists.

Yes, with our help your whole email campaign can run smoothly and adhere to the principles of ethical online marketing. We provide full assistance and can even manage your e-newsletter campaigns.

One of the most common problems that companies face when they embark on e-newsletter marketing campaigns is that of building a mailing list. One way to do this is through the inclusion of a subscribe option at your website. Another method is to provide subscribers with incentives for forwarding the emails or obtaining new subscribers. This is also called viral marketing. One more method that we assist you with is through the design of opt in request forms whenever a user requests more information on a product or service. There are several more legitimate and highly effective ways that we use to help you build a relevant email list.

Intoweb Marketing helps you to create effective e-newsletters and provide you with a tool to track the opening and response rates. E-newsletters are vastly less expensive than printed advertising and communication and can be delivered almost immediately. Another benefit is that most readers respond within 48 hours of correspondence.

Since most people read their emails at least once every two to three days, guaranteed delivery of urgent messages are obtained. It also provides companies the opportunity to build brand awareness, since Intoweb Marketing aids in the design of newsletters to represent your company image.

To make use of e-newsletters for further promotion of your company's website, services and products, contact us at Intoweb Marketing to help you set up and manage effective and well designed e-newsletter campaigns.