Press releases are concise articles written in a journalistic style with the purpose of highlighting important facts, possible events or promotions, changes etc. Many benefits can be derived from using media notifications or releases as promotion tools that form part of your Internet strategy. Small businesses with limited budgets have done exceedingly well when they have used press releases to get attention.

In 2006 more than 250 million people in the US alone had Internet access and used the medium on a regular basis and pending averaged around $900 to $2000 per user every month! Just fewer than 200 million adults also had access to the Internet at home. With more than 70% of users indicating that they would want news on demand, while between 28 to 32% of users already used the Internet daily to access news, press releases can help you reach that specific target market.

This means that if you have an important announcement, want to build brand awareness or notify people in North America or around the world of new developments, you should make use of press releases on the Internet.

The traditional way of forwarding a media notification to local papers however, has limited benefits since the geographical boundaries, as well as the lifetime of the paper inhibits large scale notifications. Apart from this the time taken to write, edit and fax the notification, as well as waiting for it to be approved and then published on page three of the newspaper or page ten of the magazine, can be too long. Many medium size business owners use the same technique with trade magazines, but pay an enormous amount to have the article about their company published. Browsing limitations and cost should however also be considered.

A well written and professionally crafted media release distributed to thousands of editors and online news services on the Internet can provide your company with exposure it needs for coming events and even increase traffic to your site. Intoweb offers our clients yet another way to:

• Build brand awareness
• Establish credibility
• Obtain exposure
• Inform clients
• Build incoming links to their site
• Increase page ranking
• Increase traffic to their site.

We provide our clients with advice and assistance in the crafting of professional press releases and manage the placement of these notifications. Since targeted marketing is more effective, your press releases will be distributed according to the region, country and topic. This means that if you want to target the motor industry in Europe, your press releases will be distributed through the online news channels for the industry and location.

You can either write and submit your press releases through a form or email it to us or make use of our professional copy writer services to help you craft professional media releases.

Unlike with printed media, press releases are normally distributed through the right channels on the Internet within 24 to 48 hours. The news feeds offered by many of the channels provide you with the additional benefit of your notification forwarded to thousands of subscribers.

• Cost effective way to get exposure on the Internet.
• Build credibility with consumers since major news agencies list your press releases.
• Instant notification of major events or news about your company to a large target audience.

Although an excellent exposure tool, it is best used in conjunction with other marketing efforts such as e-newsletters and your website. Whenever you have a new product, plan changes, received an award, make a breakthrough or plan an event, you can use the press releases to notify the world. Apart from this, it creates tremendous traffic and credibility. Whether you want to send only one or would like to send press releases on a regular basis, we are able to make the process easy through efficient service.