IMPORTANCE OF RANKING WELL ON THE INTERNET

More than 60% of all online traffic that is generated to a site is generated through organic searches - searches that are done via a search engine such as Google or Yahoo. Even though 40% of users make use of the sponsored links that are available in the right hand side of organic searches most online businesses cannot afford to miss out on 60% of the online traffic to their site. Therefore the so-called 'free-listings' provide websites with the majority of their traffic.

Without proper website optimization, linking and submission, a website cannot hope to be listed in the top ten, from which the most traffic is generated. If you are listed on the second or third page of the organic results you will be afforded the occasional visit but the majority of Internet users never bother to browse further than the first page of results. Therefore online marketing should be used to increase your presence on the Internet and should include strategies such as search engine optimization and submissions as well as management to ensure that your web page is visible to the search engine and ranks high in organic search results.

COMMON ERRORS FOR POOR RANKING

There are a few common errors that result in poor rankings by search engines and thus not being ranked within the first page of results for organic search engines. This failure of performance can result from some of the following factors:

• Lack of certain tags in the website's HTML code such as alt and meta tags as well as title and author tags. These are important for the search bots from search engines to spider your site and index it in the search engine's system.
• There is no sitemap present on your website which aids bots to spider your search engine.
• Websites that have not been submitted to major search engines such as Google and Yahoo.
• Penalization from the engine due to:



• Keyword stuffing
• Black hat optimization methods employed,
• Mass submission to search engines resulting in blacklisting due to spamming.



• Poor website design with aspects such as:



• Entry page used with no text
• Site designed in frames
• Site packed with too many graphics
• Lengthy loading time
• The entire website is in a database
• No logical flow of links between pages
• Too many scripts such as Java and the overuse of Flash



• Broken links or limited quality incoming links
• Limited content on the website
• Poor optimization for specific keyword phrases that are relevant to site content
• Limited use of other online promotion methods
• Too much downtime
• File extensions

SOLUTIONS BY INTOWEB MARKETING TO OVERCOME POOR RANKING

Intoweb Marketing is an online leader in the promotion of businesses in the competitive and expansive online environment. We as a company have designed and proven the online marketing techniques and strategies that we employ with our clients and are continually improving our methods. Through our traffic building solutions we enhance the visibility of websites as well as give websites exposure through link exchange as well as increase traffic and the page ranking. The range of packages include skills and services such as website analysis, content creation, keyword research, traffic monitoring for websites, site registration, meta and other tad inspections, sitemap building, competitor analysis and the monitoring of marketing efforts. Our solutions address the common mistakes that website make and increase your chances of a proper listing in organic searches.

SUCCESS THROUGH OPTIMIZATION PACKAGES

With the marketing solution packages that are offered by Intoweb Marketing we are able to guarantee a tremendous and permanent increase of relevant traffic to your website, a better page rank, high link popularity as well as continuous marketing success and performance on the Internet.

LEVELS

Intoweb Marketing is a company that understands that all companies are unique in their size, products and services as well as their marketing objectives and as such we have several packages that can be customized to suit your services. The different packages that are available are designed to suit the size of your company or your website, budget requirements as well as the growth stage. Here you are able to benefit for customized marketing combinations to meet all your unique online marketing requirements.

The packages that assist you with increasing relevant traffic to your website should be your first stop above and beyond that basic step other techniques such as banner advertisements, pay per click advertising, MMS and SMS promotions can be included in your marketing strategy. The various levels that are covered wit the different solutions are the starter on the Internet, small businesses, medium sized enterprises as well as large national and international corporations.

Please don't hesitate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: